Sunday is Super Bowl 46, but the NFL insists on calling it “Super Bowl XLVI.” What’s up with that? I’m sure this was very avant-garde back in 1969, the year of Super Bowl 3, which was the first time the NFL called it the “Super Bowl.” Super Bowls 1 & 2 were contemporaneously called the “AFL–NFL World Championship Game” and retroactively renamed.

Anyway, it’s no longer cute, NFL, and I refuse to play along. Everyone else should give it a try. It’s liberating.